About the Role
You'll own product marketing across a growing portfolio, turning what the teams build into clear positioning, messaging, and go-to-market execution. You'll drive launches end to end, from narrative development through execution, and serve as the connection point between Product, Studio, and Marketing teams. You'll take initiatives from planning through execution with minimal oversight, flexing across brand, partnerships, and content as priorities shift. You'll shape social-native, creator-style content across owned channels, activate brand and licensing partnerships, and partner closely with Growth and Lifecycle teams to align marketing with acquisition and retention efforts. You'll also coordinate lifecycle and CRM touchpoints supporting launches and partnerships, and provide regular updates on the status and impact of your work.
Requirements
- 4+ years of marketing experience, with demonstrated product marketing experience across positioning, messaging, and go-to-market
- Experience across brand, partnerships, or general marketing, ideally including time in a fast-paced or startup environment
- Demonstrated ability to independently scope, plan, and execute marketing initiatives from concept through delivery with minimal oversight
- Strong marketing judgment grounded in hands-on experience, with the ability to make sound decisions in ambiguous situations
- Fluency with AI tools to drive efficiency and scale output
- A genuine self-starter who identifies and drives the right next move rather than waiting to be handed one
- Depth in product marketing paired with a generalist's range across brand, partnerships, and content
- A feel for social-native, creator-style content and what makes a product socially legible and shareable
- Experience working cross-functionally with Product, Creative, or Studio teams to bring products to market
- Excellent communication and organizational skills, with the ability to manage multiple workstreams and shifting priorities
- Background in gaming, entertainment, or consumer products is required
- Enterprise software experience is a plus
Responsibilities
- Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning
- Drive launches end to end, from narrative development through execution
- Serve as a connection point between Product, Studio, and Marketing teams, translating roadmaps into positioning and launch plans
- Initiate or take on product marketing, brand, and partnership initiatives, scoping and executing each end to end
- Flex across multiple products and workstreams as priorities and timing shift
- Shape brand and non-performance marketing, including social-native, creator-style content across owned channels
- Activate and help execute brand and licensing partnerships sourced at the studio level
- Partner closely with Growth and Lifecycle teams to align marketing with acquisition and retention efforts
- Coordinate lifecycle and CRM touchpoints that support launches and partnerships
- Provide clear, regular updates on the status and impact of marketing workstreams
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Flexible PTO
- Paid holidays
- Parental leave
- Corporate Bonus and Equity Plan