About the Role
You will lead DWF Labs' global brand, communications, content, and social strategy, owning how the company shows up to the market across earned media, owned channels, and major announcements. You will work closely with leadership, ventures, trading, and business development teams to drive awareness, shape industry narratives, and position the company as a leading voice in digital assets. You will manage press and influencer relationships, drive go-to-market execution for launches and partnerships, build out content across all owned channels, and lead and mentor a global team of communications, content, social, and design professionals.
Requirements
- 10+ years of experience in marketing, communications, content, or brand leadership within crypto
- Proven track record leading communications and content strategies for global brands
- Strong media relationships across crypto, financial, technology, and business publications
- Experience launching products, platforms, or major ecosystem initiatives
- Excellent writing, messaging, and storytelling skills
- Ability to translate complex technical and financial concepts into compelling narratives
- Experience managing cross-functional teams and external agencies
- Comfortable operating in a fast-paced, high-growth environment
Responsibilities
- Own global communications strategy, narrative, and brand positioning across crypto and mainstream audiences
- Lead earned media, executive thought leadership, and announcement strategy by managing relationships with press, journalists, agencies, and industry influencers
- Lead go-to-market strategy for product launches, investments, partnerships, and corporate milestones, driving cross-functional execution across marketing, BD, ventures, trading, and leadership
- Define and evolve positioning across market making, investing, incubation, and institutional products by identifying emerging narratives
- Drive strategy and performance across all owned channels including X, Telegram, LinkedIn, and YouTube, building a content engine spanning market insights, thought leadership, product education, and company news
- Lead and mentor a global team across communications, content, social, design, and agency partners
- Set clear KPIs, scalable processes, and reporting frameworks that grow with the business