About the Role
You will own the events function from strategy through execution, including conferences, trade shows, field events, executive dinners, partner activations, and virtual webinars. You will manage budgets, vendors, logistics, promotion, staffing, contractors, and agencies. You will build playbooks and operational systems, coordinate with sales and marketing stakeholders, define event success metrics, track ROI and engagement, and create premium customer experiences.
Requirements
- 5+ years of event management experience, including ownership of a full events function
- B2B field marketing or SaaS experience tied directly to pipeline and revenue
- Project management and communication skills
- Experience working with sales executives, vendors, and partners
- Ability to direct contractors and agencies
- A portfolio of designed events
- Ability to define success metrics, measure results, and generate pipeline through events
- Attention to detail and hospitality-focused experience design
- Willingness to travel for key events, approximately 30%
Responsibilities
- Own the end-to-end events strategy and calendar
- Manage event budgets, plans, vendors, logistics, promotion, and staffing
- Direct contractors and agencies
- Deliver events with high-quality execution
- Own customer touchpoints from invitations through post-event follow-up
- Build event playbooks, timelines, vendor rosters, run-of-show templates, and post-event reviews
- Partner with sales, demand generation, marketing, and leadership
- Define success metrics, track ROI and engagement, and use insights to improve future events
- Ensure every event reflects the Siro brand
Benefits