Brand KOL Specialist
Asia
Marketing – Marketing /
Binance Accelerator Program /
Remote
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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 320 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
About Binance Accelerator Program
Binance Accelerator Program (BAP) is a 3-6 month internship program designed for Early Career talent to have firsthand experience in the rapidly expanding digital assets space. You will be given the opportunity to develop your skills at Binance and understand what it’s like to work at the world's leading blockchain ecosystem. As part of your internship in the BAP, there will also be opportunities for networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about the BAP Program HERE.
Who may apply
Current university students and recent graduates.
*Terms of employment / engagement shall be subject to contract and local applicable laws
We are looking for motivated and enthusiastic Brand KOL BD individuals to join our dynamic team. This is a fantastic opportunity for a young, fresh graduate with strong communication skills to gain hands-on experience in public relations and influencer management within the fast-paced crypto industry.
As a Brand KOL BD member, you will assist in building and maintaining relationships with KOLs, support event coordination, and help manage communications during critical situations. You will be the face of our brand at KOL events and play a key role in ensuring smooth collaboration and positive public perception.
If you are passionate about communication, eager to learn, and ready to contribute to a leading crypto company, we would love to hear from you!
Responsibilities:
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Assist in identifying and engaging KOLs aligned with our brand values.
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Support the Brand team in organizing and attending KOL events, meetings, and networking activities.
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Act as a liaison between the company and KOLs, ensuring timely and professional communication.
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Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.
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Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.
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Collaborate with cross-functional teams to align KOL strategies with overall PR goals.
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Maintain a professional and presentable image as a representative of the company.
Requirements:
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Bachelor's degree in Communications, Marketing, Public Relations, or a related field, with 2–4 years of relevant work experience.
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Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
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Strong interpersonal skills with the ability to build rapport and maintain professional relationships.
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Presentable, confident, and comfortable attending events and engaging with influencers.
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Proactive, detail-oriented, and able to work effectively in a fast-paced environment.
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Interest in the crypto/blockchain industry is a plus but not mandatory.
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Ability to handle sensitive situations calmly and professionally.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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