About the Role
As the Marketing Lead, you will define and amplify Predicate’s market position and shape a clear, compelling narrative across all channels. You will manage the core marketing processes and feedback loops, develop metrics-driven systems to track performance, and create content, campaigns, and a consistent content calendar. You will coordinate with sales, product, design, and engineering to produce product updates, one-pagers, decks, and demos that support go-to-market and sales efforts. You will plan regular events and partner initiatives, coordinate podcasts, keynotes, and conferences, and manage website content and copy. You will also produce thought leadership such as blog posts, research pieces, and keynote presentations, continuously refining messaging based on customer insights.
Requirements
- 5+ years of experience with strategic planning and execution of marketing processes
- End-to-end ownership of marketing and communications
- Customer-centric, driven, creative, and metrics-oriented mindset
- Experience translating complex technical products into clear messaging
- Strong written skills and storytelling capabilities
- Ability to build rapport and closely work with customers and media
- Agency and a high bar for quality
Responsibilities
- Manage the core marketing processes and feedback loops that define the marketing and communications function
- Execute cross-functional communications with sales, product, design, and engineering to create marketing content, campaigns, and product updates
- Develop metrics-driven systems to measure marketing performance and identify optimization opportunities
- Create marketing content and campaigns and maintain a content calendar
- Plan regular events to foster industry relationships and coordinate execution with internal functions
- Coordinate with partners to plan joint events, podcasts, marketing and product campaigns, and other strategic initiatives
- Design and produce one-pagers, decks, and demos to support go-to-market and sales
- Iterate on language and product communications based on customer insights
- Define and craft the overarching narrative and storytelling that conveys solutions and value proposition across digital asset, traditional finance, and fintech audiences
- Translate product design into clear, compelling messaging
- Coordinate public appearances including podcasts, keynote presentations, conferences, and events
- Manage website content, design, and copy
- Produce high-quality content and thought leadership including blog posts, research pieces, and keynote presentations