Business Development Manager, Taiwan

Job Responsibilities:

1. Market Expansion and User Growth

• Responsible for expanding contract trading business in the Taiwan market, developing local business development strategies, and increasing market share;

• Develop and maintain resources such as KOLs, community leaders, and trading teams through online and offline channels to drive user growth;

• Plan and execute local marketing campaigns to increase brand awareness and boost user activity and trading volume.

2. KOL and Partner Management

• Identify and connect with potential partners such as local KOLs, traders, and investment institutions to establish long-term partnerships;

• Establish a tiered KOL management mechanism and develop incentive programs for different levels of KOLs to improve conversion rates and ROI;

• Evaluate the market contribution of partners through data analysis and optimize cooperation strategies.

3. Transaction Data and Business Optimization

• Monitor and analyze local market transaction data, develop targeted growth strategies, and increase trading volume and active users;

• Focus on user feedback, collaborate closely with product, operations, and risk control teams to optimize the trading experience and improve user retention;

• Research competitor activities, adjust market strategies promptly, and ensure a competitive advantage in the market.

4. Community and Brand Building

• Responsible for building and managing the local Taiwan community, enhancing user interaction and loyalty;

• Collaborate with the marketing team on localized brand promotion, including social media marketing, AMAs, trading competitions, and other activities;

• Monitor policy compliance to ensure market expansion complies with local regulations.

Job Requirements:

1. Industry Experience

• 3+ years of experience in cryptocurrency BD/market development, familiar with contract trading;

• Possess resources and connections in the Taiwan market, with experience in successfully expanding into the local market;

• Understand cryptocurrency trading market dynamics, possess data analysis capabilities, and be able to develop growth strategies.

2. Marketing and Community Skills

• Proficient in building strong relationships with local KOLs, traders, and communities, and effectively driving their promotional collaborations;

• Familiar with social media marketing (e.g., Telegram, Twitter, Facebook), with extensive experience in community operations;

• Able to plan and implement localized marketing campaigns to enhance brand influence and user growth.

3. Communication and Teamwork

• Possesses excellent business development and negotiation skills, capable of independently developing and managing local partners;

• Fluent in English, Chinese proficiency preferred;