Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will collect clean organize and analyze marketing and customer data from multiple sources. You will support campaign reporting build dashboards conduct market and customer research assist with audience segmentation and help execute and measure digital campaigns. You will use AI tools and experiments to turn data into clear insights for business decisions.
Requirements
- Currently studying or recently completed a degree in Marketing Business Data Analytics Statistics Economics Information Systems or a related field
- Strong analytical skills and confidence working with data
- Working knowledge of Excel or Google Sheets including formulas filtering and basic data analysis
- Strong interest in digital marketing data analytics customer behaviour and AI
- Ability to interpret data and communicate findings clearly
- Strong attention to detail and an organised approach to data
- Good written and verbal communication skills
- Curiosity and willingness to learn new tools
- Ability to manage multiple tasks in a fast-paced environment
- Basic knowledge of SQL or another data-querying language is preferred
- Exposure to data visualisation or BI tools is preferred
- Familiarity with Google Analytics CRM platforms or marketing automation tools is preferred
- Exposure to Google Ads or Meta Ads is preferred
- Basic knowledge of Python is preferred
- Experience with generative AI tools is preferred
- Understanding of A/B testing and campaign performance analysis is preferred
Responsibilities
- Collect clean organize and analyze marketing and customer data
- Support campaign reporting and track engagement leads conversions and funnel performance
- Build and maintain marketing performance reports and dashboards
- Assist with audience segmentation customer analysis and campaign targeting
- Conduct market competitor and customer research
- Support the execution and measurement of digital marketing campaigns
- Maintain accurate marketing system data and identify inconsistencies
- Use AI tools for research analysis content workflows and productivity
- Assist with campaign audience messaging and channel experimentation
- Turn data and research into actionable marketing and business insights