Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own user acquisition strategy across iOS Android and web. You will develop multi-channel campaigns, optimize paid performance marketing, analyze attribution data, manage budgets based on ROI and user value, improve the user funnel, evolve the MarTech stack, and report on key growth KPIs. You will report directly to the CEO.
Requirements
- 3+ years of hands-on experience in growth or performance marketing for mobile apps
- Experience with consumer subscription models
- Proven success scaling Meta app campaigns and optimizing acquisition and retention
- Strong analytical skills
- Confidence using attribution tools such as Adjust and AppsFlyer
- Background or interest in wealth investing or fintech is a bonus
- Comfort working in a fast-paced ownership-driven environment
Responsibilities
- Develop and own a multi-channel growth strategy focused on mobile user acquisition and subscription conversion
- Scale and optimize performance marketing campaigns across Meta and other paid channels
- Use attribution and analytics tools to track performance and guide decisions
- Manage budgets strategically based on ROI and user value
- Collaborate with product to improve efficiency across the user funnel
- Evolve the MarTech stack and maintain actionable reporting on growth KPIs