Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop CRM strategies for retail banking customers and manage campaigns across email push and in-app channels. You will own campaign performance use analytics and A/B testing to improve targeting and messaging collaborate across business functions and automate execution reporting and idea generation with tools such as Claude and Gemini.
Requirements
- 8+ years of CRM experience for app-based products or services
- Experience with activation engagement and upsell tactics
- Experience building complex lifecycle flows
- Hands-on experience with Braze or a comparable platform
- Technical skills in Liquid and HTML
- Strong analytical and experimentation skills
- Fluent English
- Stakeholder management and communication skills
Responsibilities
- Build CRM strategies for retail banking customers
- Design and launch multi-channel campaigns in Braze
- Manage campaign performance and marketing KPIs
- Analyze results and run A/B tests
- Collaborate across Product Data Marketing and Commercial
- Build automations for execution reporting and idea generation
Benefits
- State-of-the-art computer monitor mouse and keyboard
- Pension
- Health insurance
- Enhanced parental leave