We’re looking for a Web3-native lead generation specialist to build a qualified B2B pipeline for Instanodes. The ideal candidate understands the blockchain ecosystem, knows where to find relevant projects and decision-makers, and can turn research into qualified opportunities.
Responsibilities
- Research and identify prospects across protocols, DeFi, DApps, wallets, exchanges, L2s, rollups, validators, and Web3 infrastructure companies.
- Source prospects through X, LinkedIn, Telegram, Discord, GitHub, DefiLlama, Dune, RootData, CryptoRank, CoinGecko, CoinMarketCap and other relevant Web3 sources.
- Identify founders, CTOs, engineering leaders, DevOps teams and other relevant decision-makers.
- Track funding, launches, new chain deployments, hiring, ecosystem growth and other buying signals.
- Run targeted outbound campaigns across X, LinkedIn and email.
- Research each account and identify potential infrastructure requirements before outreach.
- Leverage AI tools and automation for prospect research, lead enrichment, personalization, prioritization, and workflow optimization.
- Qualify leads based on use case, infrastructure needs, buying intent, and potential value.
- Work with Growth and BD to convert qualified leads into meetings and opportunities.
Requirements
- 2+ years of experience in Web3 / Blockchain lead generation, outbound sales or B2B BD.
- Strong understanding of the Web3 ecosystem.
- Hands-on experience finding and qualifying Web3 projects and companies.
- Experience with X, LinkedIn, Telegram, Discord, GitHub, and Web3 research platforms.
- Experience with LinkedIn Sales Navigator, Apollo, or similar prospecting tools.
- Strong research and communication skills.
- Comfortable using AI tools such as ChatGPT, Claude or Perplexity.
Success Measures
- Qualified leads and target accounts generated
- Meetings/opportunities created
- Lead-to-meeting conversion
- Outreach engagement and response rates
- Pipeline contribution
- Lead quality and qualification accuracy
- Productivity improvements through AI and automation
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