Flipside
Vice President, Finance
Remote1mo ago
Flipside
Location: Boston / Remote
Employment Type: Full time
Location Type: Remote
Department: Go-to-Market
edisyl has built a product that works, is gaining traction, and can solve many different problems.
That creates a marketing challenge. When a product can do many things, it can be difficult for customers to understand where to start and why they need it.
We are looking for someone who can solve that problem.
You have helped bring a broad or technical product to market. You know how to identify the customer problem that matters most, explain the product clearly, and show how an initial use case can lead to much more over time.
You will learn from the customers already using the product, the prospects considering it, and the sales team speaking with them. You will use what you learn to create a clear and consistent story for edisyl.
You will own how edisyl presents itself to the market.
Your main challenge will be answering a simple question: How do we clearly describe a product that can solve so many different problems?
The answer is not to list everything the product can do. It is to identify the right problem to lead with, the customers who care about it most, and the results they can expect.
You will help us explain:
The important customer problem we solve
The best first use case for each type of customer
Why edisyl is different from existing options
How customers can expand their use of the product over time
This is not mainly a demand generation or content production role. The product already exists and is gaining traction.
Your job is to turn that traction into a clear story that customers can understand, remember, and buy.
Define how we describe edisyl, the problem it solves, the customers it serves, and what makes it different.
Identify the customer problems and use cases we should lead with.
Decide how to explain the broader value of the product without making it sound vague or unfocused.
Speak regularly with customers, prospects, and the sales team to understand what creates interest and what causes confusion.
Study successful and unsuccessful sales opportunities to improve our message.
Identify the types of organizations and buyers most likely to need the product.
Turn complex product capabilities into clear business value.
Create and improve the website, sales deck, product pages, demos, customer stories, and other core materials.
Give the sales team clear language, examples, and proof they can use in customer conversations.
Build case studies and customer stories that show what the product does in practice.
Help plan how new features and products are introduced to customers and the market.
Work with product, sales, customer success, and leadership so the company tells one consistent story.
The right buyers can understand what edisyl does in a few sentences and see why it is relevant to them.
The company has a clear and consistent message across the website, sales materials, product demonstrations, and customer conversations.
Sales knows which problems and use cases to lead with for different buyers. Prospects understand the product faster, and fewer sales conversations stall because the product feels too broad or difficult to explain.
Customers can see both the immediate reason to buy and the longer-term value of the product.
We have strong customer stories, clear examples, and measurable results that make the product easier to trust.
Success means edisyl has a clear place in the customer’s mind.
Competitive base salary and meaningful early-stage equity based on the ownership this role carries. We will share the full details in our first conversation.
Around seven or more years in product marketing or a related role.
Experience marketing a broad or technical product whose value was not immediately clear from its features.
Experience developing positioning based on customer interviews, sales conversations, and product usage.
Experience choosing which market, customer problem, or use case a product should lead with.
Experience marketing enterprise software, ideally involving AI, data, analytics, infrastructure, or knowledge management.
Experience creating messaging that worked in real sales conversations.
Experience developing customer stories, case studies, and other proof that helped buyers trust a product.
Good judgment. You know that explaining everything a product can do is not always the best way to market it. You can decide what matters most.
Customer understanding. You can hear the difference between something customers find interesting and something they will pay to solve.
Clear writing. You can explain a complex product in direct language without making it sound generic.
Business sense. You care whether the message helps attract the right customers, move sales conversations forward, and support adoption.
Focus. You can choose a clear starting point for a broad product without losing sight of the larger opportunity.
Comfort with uncertainty. You can make informed decisions before every question has been answered, then improve them as you learn.
Low ego. You are willing to challenge the company’s assumptions and change your own mind when the evidence supports it.
Hands-on ownership. You are comfortable setting the strategy and doing the work needed to bring it to life.
Experience introducing a new type of software to the market.
Experience with enterprise AI, data infrastructure, or knowledge systems.
Experience marketing a broad platform through a focused first use case.
Experience helping a company move from founder-led selling to a repeatable sales process.
Experience in product, strategy, sales, or as a founder.
The product works and is gaining traction.
Now we need to explain it clearly.
edisyl can solve many important problems, but a broad product does not market itself. We need to identify the clearest reason for customers to care, the best place for them to start, and the larger value they can gain over time.
You will help define how the market understands edisyl and make it easier for the right customers to see why they need it.
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