The Design team at Backpack is responsible for how the world experiences our brand — externally and inside the product.
As a Senior Brand & Visual Designer, you'll define one clear, confident visual language across every touchpoint and raise the craft of the details that separate a product people use from a product people trust.
You'll work closely with Product Design, Marketing, and Engineering to bring a cohesive identity to life across everything we ship.
Why you'll love it here
You'll join a small, passionate team that sweats the details and genuinely cares about craft.
You'll have real creative ownership — the freedom to define a visual identity from a clean slate and see it ship across a product used by people around the world. We're building at the intersection of crypto and great design, the canvas is wide open, and you'll be surrounded by people who hold a high bar and push each other to clear it.
What you'll be doing (ie. job duties)
Define and own a cohesive visual style across marketing, social, and brand touchpoints.Carry that consistency into the product — illustration, iconography, imagery, and the visual details that shape how the product feels.Replace placeholder and low-craft assets with original, high-quality work that reflects who we are.Build a reusable visual toolkit — illustration system, brand guidelines, and templates — the whole team can work from.Partner with product design to keep brand and product visually in sync as both evolve.What we look for in you (ie. job requirements)
5+ years of professional brand and/or visual design experience, with a standout portfolio across digital surfaces.Excellent illustration skills and a distinctive, original aesthetic — not generic or off-the- shelf.Proven experience defining or evolving a brand identity and keeping it consistent at scale.A sharp eye for detail and the discipline to apply a visual system rigorously.Comfort working fluidly across both marketing and in-product contexts.Nice to haves
Motion or animation skills.Experience in fintech, crypto, or other fast-moving consumer tech brands.What we offer
Work from anywhere — fully remote, no fixed location, organise your day around your life.Join a genuinely diverse, international team with people from all over the world.Competitive compensation, benchmarked to top crypto and tech companies.Equity, so you share in what you help build.Annual performance bonus.Annual learning and development budget to grow your craft — courses, conferences, and tools.If you light up at the chance to shape how a brand looks and feels — and you love getting the small details just right — this is for you. You'll have the freedom and the trust to do your best work, alongside a warm, talented team that takes craft seriously and has a great time building together.
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