Lead Product Designed For Pooling

Lead Product Designed (For Pooling)

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Key Responsibilities:

Product Strategy & Design Vision

• Define and own the design vision and product strategy for our payment products, balancing business goals, user needs, and compliance requirements.

• Build and prioritize a roadmap of design and product improvements, using structured frameworks (e.g., RICE, ICE) to weigh impact against effort.

• Establish UX/UI design best practices and design-quality standards across the org.

• Lead, mentor, and grow a team of product designers and UX researchers.

Product Management for Design

• Act as a de facto product manager for your area: translate research and data into structured feature proposals, PRDs, or specs that engineering and stakeholders can act on.

• Proactively identify, pitch, and champion new features and improvements based on your own use of the app, competitive analysis, and user feedback. This role is expected to originate ideas, not just execute assigned tasks.

• Define success metrics and KPIs for design and product initiatives (e.g., activation, feature adoption, NPS, task completion, retention) and report on outcomes.

• Run experiments (A/B tests, usability benchmarks) to validate design and product decisions, using analytics tools (e.g., Amplitude, Mixpanel, GA).

• Own the backlog and prioritization conversations jointly with product management and engineering leads.

User-Centered Design Execution

• Drive end-to-end product design from discovery, journey mapping, and prototyping to detailed UI specifications.

• Conduct and apply user research, usability testing, and data-driven insights to improve product flows and reduce friction.

• Create and maintain design systems and patterns for consistency across channels (app, web).

Cross-Functional Collaboration

• Partner with product managers and engineers to define product requirements and technical feasibility.

• Work closely with risk, compliance, and legal teams to ensure designs adhere to regulatory standards (e.g., BSP, AML, KYC).

• Collaborate with marketing and CX to ensure brand-consistent experiences.

Innovation & Market Trends

• Stay ahead of payment UX trends in PH, SEA, and globally (e.g., tap-to-pay, open finance, e-wallet interoperability).

• Explore opportunities to integrate emerging technologies such as QR Ph, NFC, merchant payment solutions, and blockchain into the payment journey.

• Regularly use the Coins app as a customer would, and bring a running list of observations and improvement ideas to the team.

What We Expect From You

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.