Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will identify priority verticals, strategic accounts, and market opportunities, then build and run integrated enterprise campaigns. You will create account-based and vertical programs, coordinate cross-functional execution, test demand motions, turn customer outcomes into campaigns, and optimize for qualified pipeline.
Requirements
- 7+ years of experience in enterprise B2B demand generation, ABM, integrated campaigns, growth marketing, or GTM
- Experience building campaigns that generated enterprise pipeline
- Experience developing vertical-specific GTM programs
- Experience building 1:1, 1:few, and 1:many account programs
- Understanding of enterprise buying committees and sales cycles
- Campaign strategy and account-level analytics skills
- Experience collaborating with Sales, Product Marketing, RevOps, Paid, Field Marketing, and Web teams
Responsibilities
- Identify and prioritize verticals, strategic accounts, cohorts, use cases, and market opportunities
- Build vertical and strategic-account demand programs
- Develop account-specific campaigns, offers, proof points, and digital journeys
- Run integrated campaigns across account strategies and channels
- Turn customer outcomes into demand campaigns and account plays
- Coordinate Product Marketing, Paid, Web, Field Marketing, Sales, and RevOps
- Test enterprise audiences, segments, messages, offers, channels, and campaign formats
- Turn successful campaigns into repeatable GTM playbooks
- Measure account engagement, opportunity creation, pipeline, and revenue impact
- Use AI for research, segmentation, personalization, analysis, and execution