About the Role
You will plan, execute, and optimize multi-channel digital advertising campaigns. You will manage advertising budgets, improve acquisition costs and ROI, develop SEO strategies, use marketing analytics tools, and build AI-enabled workflows for campaign management, targeting, reporting, and optimization.
Requirements
- At least 2 years of hands-on digital or performance marketing experience
- Ability to manage large-scale advertising budgets of $30K–$40K per month
- Expertise in SEO, ad buying, and geo-targeting
- Experience with manual and AI-automated marketing workflows
- Familiarity with Google Analytics, Mixpanel, Looker Studio, or similar performance analytics tools
- Experience marketing inbound-traffic-oriented businesses such as fintech, SaaS, e-commerce, or exchanges
- Analytical and communication skills for data-driven decision-making
Responsibilities
- Plan, execute, and optimize multi-channel digital advertising campaigns
- Manage advertising spend budgets with a focus on ROI and acquisition cost control
- Develop, test, and refine SEO strategies for organic growth and visibility
- Deploy and manage digital marketing tools
- Use AI-driven marketing tools to streamline campaign management and data analysis
- Build and maintain automated marketing workflows and agents
- Collaborate with product, analytics, and content functions to maintain message consistency and optimize conversions