Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own day-to-day user acquisition for consumer subscription apps, using agreed budgets and targets. You will test and scale paid channels, develop creative angles, analyze subscription performance, and recommend the next experiments. You will work on early app-validation tests, identify funnel improvements, and use AI to research, analyze, and test faster.
Requirements
- Experience with consumer subscription apps
- Strong Meta Ads campaign-management experience
- Ability to independently launch and manage Google Ads campaigns
- Knowledge of subscriptions, paying subscribers, trial conversion, renewals, CAC, LTV, and payback
- Ability to identify and test new acquisition opportunities
- Creative testing and advertising-angle experience
- Comfort with data and attribution tools
- Clear English communication
- Around 3+ years of relevant experience
Responsibilities
- Test and identify suitable acquisition channels for each app
- Launch and manage acquisition campaigns and budgets
- Propose advertising angles and recommend next steps based on results
- Run early tests for new app ideas, audiences, and messages
- Create creative briefs using competitor references, angles, and hooks
- Analyze subscriber conversion, renewals, acquisition costs, and payback
- Identify funnel issues across store pages, onboarding, paywalls, and offers
- Share findings and recommendations with stakeholders
- Use AI to accelerate research, analysis, and testing
Benefits
- Flexible working hours
- Remote, hybrid, or office-based work options
- Dog-friendly Prague office
- Stocked office fridge
- Personal trainer at the office
- Compensation allowance for remote colleagues
- Team events outside work