About the Role
You will lead growth marketing across narrative, KOL programs, paid acquisition, community, content, and lifecycle initiatives. You will own growth targets, run KOL and product-launch campaigns, manage performance channels and attribution, create content across key channels, and coordinate co-marketing programs with ecosystem partners.
Requirements
- 4+ years of crypto growth or marketing experience
- KOL marketing
- Analytics
- Dune
- Google Analytics
- Mixpanel
- Attribution
- Cohort analysis
- English writing
- Product marketing
- Design briefing
- Engineering briefing
Responsibilities
- Own growth targets for TVL, depositors, and active wallets
- Design and run KOL campaigns
- Lead content production across social, community, blog, video, and research channels
- Run launch campaigns for vaults, integrations, and chain expansions
- Manage performance channels and attribution across web, app, and onchain funnels
- Coordinate co-marketing programs with chains, protocols, and funds
Benefits
- Performance bonus
- $TOWN allocation
- KOL budget
- Paid marketing budget
- Design budget
- Video budget
- Event budget
- Remote-first work
- Global offsites