About the Role
You will lead co-marketing and go-to-market campaigns with key integrations and deployments. You will develop narratives, social activations, case studies, blogs, and other content that demonstrates network adoption. You will manage campaign delivery from briefing through launch, including timelines, assets, reviews, stakeholders, performance measurement, and follow-up programs.
Requirements
- Have 5+ years of experience in business marketing, partner marketing, or a related role.
- Understand the crypto ecosystem and work credibly with crypto-native companies and traditional businesses.
- Have experience owning integrated or joint GTM campaigns with external organizations from planning through launch and measurement.
- Demonstrate excellent writing and editing skills.
- Manage multiple concurrent workstreams with strong judgment and organization.
- Use AI and automation effectively to advance work independently.
Responsibilities
- Embed with GTM business and content teams to understand pipeline priorities and co-marketing opportunities.
- Evaluate and prioritize upcoming launch opportunities based on expected impact.
- Develop and own joint marketing campaigns.
- Identify key narratives and create social activations, case studies, blogs, and other marketing programs.
- Manage campaigns from briefing through launch, including timelines, assets, legal and compliance reviews, sequencing, and stakeholder follow-through.
- Define campaign objectives and success metrics, track results, and apply learnings to future programs.