About the Role
You will own media and public relations strategy from narrative development through coverage placement. You will build relationships with leading business and crypto journalists, pitch compelling stories, prepare executives for media engagements, and maintain consistent messaging. You will also lead crisis communications, translate technical developments into accessible stories, and establish proactive communications systems and processes.
Requirements
- Have 6+ years of experience in communications, public relations, or media relations, including substantial ownership of media strategy and execution
- Demonstrate a record of securing coverage and interviews in top-tier business media
- Maintain strong relationships across traditional financial and crypto media
- Have experience leading spokesperson strategy and supporting executives during high-profile media engagements
- Have direct crisis and issues communications experience
- Possess exceptional writing and editing skills
- Exercise strong news judgment and create newsworthy hooks
- Operate independently with a high degree of ownership in a fast-paced environment
- Work credibly with executives, partners, reporters, and senior stakeholders
- Have experience in crypto or DeFi
- Understand crypto and DeFi audiences and media ecosystems
- Be familiar with institutional and B2B communications
- Have an established network across financial and technology press
- Translate complex or technical subjects into accessible stories for non-specialist audiences
Responsibilities
- Own media relations and public relations strategy from narrative development through placement across traditional financial and crypto-native media
- Build and maintain relationships with reporters, editors, and producers at tier-1 business outlets and leading crypto publications
- Secure interviews, briefings, and feature coverage
- Develop compelling pitches and news hooks
- Lead spokesperson strategy and select appropriate voices for media opportunities
- Prepare executives for interviews and media engagements
- Develop messaging and talking points
- Develop and maintain the organization's core narrative and messaging across external channels
- Partner with business development and leadership to turn product milestones, partnerships, and launches into newsworthy stories
- Lead crisis and issues communications
- Anticipate reputational risks and prepare response plans
- Manage high-stakes and time-sensitive messaging
- Build communications systems, calendars, and processes
- Coach internal stakeholders on communications best practices
- Advise executive leadership on reputation, positioning, and public engagement