Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own user acquisition from initial field programs through activation, referrals, creator campaigns, paid experiments, and partnerships. You will identify community connectors, recruit ambassadors, and create a repeatable playbook for launching active circles in new cities.
You will improve the invite experience with product stakeholders, track acceptance and activation, and use performance data to guide decisions. You will run Meta and Instagram tests within strict cost limits, stop channels that underperform, and publish a weekly scorecard showing where users came from and what it cost to activate them.
You will select and direct local creators, establish partnerships with organizations that have active audiences, and measure whether those efforts produce participation. You will set targets for field execution and evaluate results without managing the operator’s day-to-day contact list.
You will also direct the brand system, write and enforce the voice guide, oversee public communications, and maintain consistent messaging across the product, website, notifications, creator materials, advertising, partners, and funders. You will brief designers and agencies while remaining accountable for the quality and consistency of the final work.
Requirements
- Have experience running a distributed organizing program at scale or growing a consumer product through invitations, referrals, community participation, events, or city launches
- Understand relational organizing, volunteer-led canvassing, chapter or neighborhood structures, engagement ladders, and measurable physical participation when applying from an organizing background
- Understand invite loops, referral mechanics, city launches, activation metrics, and channel evaluation when applying from a growth background
- Demonstrate fluency in short-form vertical video production or direction
- Accept accountability for weekly circle activation, viral coefficient, and cost-per-occasion metrics
- Show a record of closing partnerships, recruiting ambassadors, or filling cohorts
- Demonstrate proximity to the target audience or the ability to earn its trust quickly
- Work effectively with product stakeholders on screens and invitation flows
- Write clearly and direct brand, voice, communications, and messaging
- Be based in Boulder or spend at least two weeks per month there through February 2027
- Submit an example of mobilizing at least 20 unaffiliated people to attend a physical event in one week and explain how attendance was verified
- Submit a successful short-form vertical video that you made or directed, including its performance metrics
Responsibilities
- Own user acquisition from field programs through creators, paid experiments, and partnerships
- Identify community connectors, recruit ambassadors, and activate their existing circles
- Develop a repeatable city-launch and community-organizing playbook
- Optimize the direct-invite flow and increase invite acceptance
- Collaborate on product screens that affect invitations and acquisition
- Select, brief, and manage local video creators
- Run Meta and Instagram acquisition tests within defined cost limits
- Stop acquisition channels that fail to meet performance thresholds
- Find partner organizations, structure agreements, and measure participation
- Track user sources, activation, acquisition costs, and community participation
- Publish a weekly growth scorecard and use it to guide budget allocation
- Take ownership of the existing September and October growth plan
- Establish active circles in Boulder and validate expansion into a second city
- Build and document two consistently performing growth channels
- Set targets for field execution and evaluate the resulting performance data
- Direct the brand identity and its application across product and marketing materials
- Write and enforce a consistent voice guide
- Oversee the marketing site, launch communications, press, and owned-channel communications
- Control prelaunch public messaging and communication timing
- Create and maintain a consistent product narrative for users, partners, creators, and funders
Benefits
- Receive a milestone-based performance bonus of up to 25% of base compensation
- Receive coverage for Boulder travel and field expenses