Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will build and manage relationships with technology partners, communities, media properties, newsletters, and market thought leaders. You will create and run co-marketing campaigns, webinars, co-branded content, integration launches, and paid engagements. You will assess opportunities, coordinate partner contributions, manage marketplace listings, report on engagement performance, and support brand campaigns and product launches.
Requirements
- Product marketing experience
- Relationship management skills
- Experience setting up co-marketing opportunities
- Experience organizing paid sponsorships
- Copywriting skills
- Campaign development skills
- Messaging skills
- Content development skills
- Negotiation skills
- Cost management skills
Responsibilities
- Drive marketing with external collaborators, including technology partners, communities, and media properties
- Set up and run co-marketing campaigns, joint webinars, co-branded content, and integration launches
- Source paid placements with newsletters, market thought leaders, media sites, and private communities
- Submit and manage marketplace and directory listings
- Evaluate opportunities, experiment with engagements, and report on performance
- Choose appropriate engagement types, from co-marketing to paid placements
- Coordinate partner contributions for social posts, interviews, and campaigns
- Support brand campaign moments and product launches
Benefits
- Remote-first work arrangement