Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define how the product is presented to the market by identifying the most important customer problems buyers and initial use cases. You will gather insights from customers prospects and sales conversations then turn complex capabilities into clear business value. You will create positioning messaging websites sales materials demos customer stories and case studies. You will equip sales with language examples and proof while helping introduce new features and maintain consistent communication across customer touchpoints.
Requirements
- Around seven or more years of experience in product marketing or a related role
- Experience marketing a broad or technical product with complex or unclear value
- Experience developing positioning from customer interviews sales conversations and product usage
- Experience selecting the market customer problem or use case to lead with
- Experience marketing enterprise software ideally involving AI data analytics infrastructure or knowledge management
- Experience creating messaging for real sales conversations
- Experience developing customer stories case studies and buyer proof
- Ability to make informed positioning decisions with incomplete information
- Ability to explain complex products in direct language
- Hands-on ownership of marketing strategy and execution
- Bonus: experience introducing a new type of software to the market
- Bonus: experience with enterprise AI data infrastructure or knowledge systems
- Bonus: experience marketing a broad platform through a focused first use case
- Bonus: experience moving from founder-led selling to a repeatable sales process
- Bonus: experience in product strategy sales or founding
Responsibilities
- Define product positioning messaging and differentiation
- Identify priority customer problems buyers and use cases
- Translate complex product capabilities into clear business value
- Interview customers prospects and sales representatives
- Study successful and unsuccessful sales opportunities
- Create and improve websites sales decks product pages demos and customer stories
- Equip sales with clear language examples and proof
- Build case studies and customer stories
- Plan market introductions for new features and products
- Coordinate consistent messaging across product sales customer success and leadership
Benefits
- Remote work option
- Meaningful early-stage equity