Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will set the strategic marketing vision and lead its execution across brand, communications, public relations, and consumer growth. You will develop campaigns, shape external messaging, drive diner acquisition, manage budgets and partners, and lead a small in-house team using data to guide strategy.
Requirements
- 8+ years of marketing experience, including meaningful consumer-facing experience
- 5+ years of leadership experience
- Proven ability to build brands that create affinity
- Experience building or running a PR or earned-media strategy
- Performance marketing experience driving acquisition at scale
- High-growth startup experience
- Strong writing and copy-editing ability
- Passion for restaurants, food culture, and hospitality
Responsibilities
- Own the brand voice and identity across consumer channels
- Develop culturally credible copy visual and experiential campaigns
- Build presence in key cities and dining communities
- Align brand work with restaurant team objectives
- Own the external narrative, press relationships, and executive visibility
- Build and run a proactive PR strategy
- Manage PR agencies, freelance writers, and media contacts
- Prepare messaging for press, partnerships, launches, and crisis response
- Drive diner acquisition across paid, owned, and earned channels
- Set and achieve targets for app downloads, activation, and retention
- Build performance marketing capabilities while protecting the brand
- Partner on onboarding, in-app messaging, and lifecycle initiatives
- Lead and develop a small in-house team
- Manage agency and contractor relationships
- Own the marketing budget and report performance
- Generate reporting and make data-driven strategic decisions
Benefits
- Stock options
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible time off
- 401(k)
- Quarterly budget for Blackbird testing
- Anniversary travel
- Annual learning and development stipend