Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own integrated campaign strategy for Owners, Developers, and General Contractors. You will turn business priorities, customer insight, and central messaging into campaign narratives, briefs, creative direction, channel plans, and measurable success criteria. You will coordinate with Growth, GTM Engineering, Events and ABM, Communications, Enablement, Sales, Product, and customer-facing teams to launch, test, and optimize campaigns. You will use market insight, customer feedback, intent signals, and performance data to improve campaign strategy, demand generation, product adoption, and expansion outcomes.
Requirements
- 3+ years of experience in B2B demand generation, integrated campaign marketing, growth marketing, or related roles
- Ability to build and execute multi-channel campaigns that drive measurable business results
- Ability to turn customer insight into campaign ideas, messaging, and content direction
- Ability to use performance data to evaluate results and recommend next steps
- Experience collaborating with Sales, Account Management, Customer Success, Product, Growth, and creative teams
- Project management skills
- Experience in construction, real estate, financial services, or vertical SaaS is a plus
Responsibilities
- Translate business strategy, customer needs, and growth goals into a campaign roadmap
- Identify high-value audiences, use cases, buying moments, and growth opportunities
- Build campaign briefs covering audience, objectives, insight, messaging, creative direction, channels, offers, and success measures
- Set campaign success measures before launch
- Create integrated campaign concepts and messaging for Owners, Developers, and General Contractors
- Unify paid, owned, field, sales, and customer touchpoints into cohesive campaigns
- Partner with cross-functional teams to bring campaigns to market
- Align priority segments, accounts, and campaign goals with Sales leaders
- Build audiences, activate campaigns, test hypotheses, and optimize performance with GTM Engineers
- Enable Sales, Account Management, Customer Success, and Implementation teams to carry campaign stories into customer conversations
- Test and improve audience, messaging, creative, offers, and channel mix
- Turn customer insight, sales feedback, and intent signals into campaign choices and creative ideas
- Identify opportunities to bring upcoming product releases into market-facing campaigns
Benefits
- Equity in the form of stock options
- Medical, dental, and vision coverage
- Unlimited PTO
- Uncapped vacation for US employees
- Learning Grant program
- 401k with match and expedited vesting for US employees