About the Role
You will help develop paid-channel strategies and conversion and retention initiatives. You will plan, test, monitor, and optimize PPC campaigns; manage search-platform accounts; select keywords and audiences; adjust bids and budgets; track KPIs; write ad copy; develop campaigns; manage platform partnerships; and reduce click-fraud risk.
Requirements
- Proven experience as a PPC Manager or digital marketing specialist
- Experience with data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with platforms such as AdWords and Facebook
- Working knowledge of analytics tools such as Google Analytics
- Knowledge or hands-on experience with optimization, search query reports, and keyword research in Google Ads
- Data-driven mindset
- Perfect English
Responsibilities
- Participate in developing paid-channel strategies
- Contribute to conversion optimization and retention strategies
- Create and plan PPC campaigns and A/B tests across digital channels
- Oversee and optimize existing campaigns
- Manage search-platform accounts
- Select keywords and target audiences
- Monitor budgets and adjust bids to improve ROI
- Track KPIs and identify issues
- Write advertising copy when needed
- Develop campaigns across multiple channels
- Maintain partnerships with PPC platforms and vendors
- Reduce click-fraud risk
- Keep current with PPC trends
Benefits
- Flexible working hours
- Free parking
- Learning budget
- Sports and leisure
- Remote work option
- Time off
- Workspace tools or budget