Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own go-to-market strategy and proposition messaging for product launches and feature releases. You will coordinate campaign delivery across creative, CRM, and performance marketing, work with Product, Compliance, and Commercial teams, and use performance data to improve future launches. You will manage a direct report and ensure multiple launches are delivered on time.
Requirements
- Product marketing and consumer-facing go-to-market experience
- Cross-functional campaign-delivery experience across creative, CRM, and performance marketing
- Stakeholder management across Product and Marketing
- Direct-report management or mentoring experience
- Written and verbal communication
- Positioning and messaging expertise
- Multi-market or regional go-to-market experience
- Launch and campaign management
- Marketing performance analysis
- Financial services, fintech, or regulated-industry experience is desirable
- Knowledge of trading, investing, or complex financial products is desirable
- AI workflow experience or interest is desirable
- European language is desirable
Responsibilities
- Own go-to-market strategy and messaging for product launches and feature releases
- Translate product capabilities into client value propositions
- Partner with Product Managers on roadmap context and launch planning
- Incorporate regulatory requirements and pricing strategy into go-to-market plans
- Develop positioning and messaging frameworks
- Bring market and campaign insights into product prioritisation
- Manage and coach a direct report
- Plan and coordinate end-to-end product-marketing campaigns
- Brief creative, CRM, and performance marketing teams
- Coordinate campaign delivery across Brand, Performance, and CRM
- Track campaign and launch performance
- Manage priorities and timelines across concurrent launches and campaigns
Benefits
- Flexible Benefits Package
- Private medical cover for employees and their families
- Life insurance
- Gym membership contribution
- 25 days of holiday plus birthday and volunteering leave
- Option to buy or sell holiday days
- Volunteer and community-work leave
- Employee networks with an annual events and projects budget
- Enhanced maternity, paternity, and shared parental pay and leave
- Option to participate in ESG initiatives