About the Role
You will lead and develop performance marketing managers while setting acquisition strategy, allocating budgets, and improving acquisition economics. You will optimize web and mobile acquisition, build experimentation and measurement systems, connect performance activity with CRM, improve funnels, evaluate channels, and investigate campaign, attribution, tracking, and funnel data.
Requirements
- 8+ years of performance marketing or growth acquisition experience with leadership responsibility
- Experience managing multi-million-dollar annual acquisition budgets
- Expertise with Google, Meta, YouTube, TikTok, Apple Search Ads, CPA networks, and acquisition platforms
- Experience with web e-commerce and mobile app acquisition
- Understanding of CRM, lifecycle marketing, retargeting, and audience segmentation
- Knowledge of mobile attribution, app events, deep linking, and post-install optimization
- Analytics expertise with Google Analytics 4, Amplitude, AppsFlyer, internal BI, and data warehouses
- Tracking and measurement expertise including event tracking, SDK integrations, server-side integrations, deep links, postbacks, and deduplication
- CPA and affiliate acquisition experience
- Fraud detection and prevention experience
- Command of CAC, ROAS, LTV/CAC, payback, and cohort economics
- Experience building channel and experimentation roadmaps
- Understanding of CRO and product funnels
- Experience managing and developing performance marketers
Responsibilities
- Lead and develop Performance Marketing Managers
- Define acquisition strategy across hardware e-commerce and mobile wallet journeys
- Allocate multi-million-dollar budgets across channels, markets, products, and acquisition journeys
- Own CAC, ROAS, contribution margin, LTV/CAC, and payback
- Identify, test, and scale paid acquisition channels
- Build and run experimentation across channels, audiences, creatives, offers, landing pages, and app funnels
- Lead mobile app acquisition strategy and optimize user acquisition
- Connect paid acquisition with CRM, retargeting, activation, lifecycle communication, reactivation, and cross-sell
- Optimize website, app store, onboarding, and in-app funnels
- Build attribution, incrementality, cohort analysis, LTV, and channel-contribution measurement
- Develop creative briefs and scalable creative testing
- Evaluate emerging acquisition channels, technologies, AI-driven marketing tools, measurement approaches, and growth mechanics
Benefits
- Remote work from any location
- Compensation for necessary technical devices