Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead targeted product, vertical, and segment campaigns from strategy through measurement and reporting. You will own platform positioning and always-on mid- and bottom-funnel content, partner with DevRel on technical content, develop market opportunities, coordinate specialists, and remain accountable for campaign outcomes.
Requirements
- Experience marketing a technical API-first product to developers with a developer dashboard
- Experience owning campaigns end to end, including stakeholder alignment, launch, measurement, and reporting
- Experience leading a large, high-visibility project end to end
- Experience collaborating with Product and Engineering
- Enthusiasm for AI and its impact on marketing and developer tools
Responsibilities
- Launch targeted campaigns for product launches and vertical or segment pushes
- Own campaign strategy, tactics, project management, measurement, and reporting
- Own and evolve platform positioning
- Own always-on mid- and bottom-funnel content, product launch beats, and activation and cross-sell content
- Identify new market and vertical opportunities
- Partner with DevRel to produce technical explainers, videos, and tutorials
- Develop creative campaign concepts for technical launches
- Delegate execution to design, agencies, and specialists while owning outcomes, timelines, and results
- Build stakeholder trust across Product, Engineering, and DevRel
Benefits
- Equity
- Bonus
- Medical, dental, and vision coverage
- Gym reimbursement
- Home office build-out budget
- In-office group meals
- Commuter benefits
- Flexible time off
- Wellbeing and mental health perks
- HSA and FSA plans
- Fertility benefits
- 401k