Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead the EMEA partnerships marketing programme and translate commercial priorities into effective marketing activity. You will create category education, thought leadership, content, use cases, sales enablement, and relationship-led activations. You will collaborate with partnership and central marketing stakeholders, manage agencies and budgets, measure results, and develop a scalable regional playbook.
Requirements
- 5 or more years of B2B marketing experience in fintech, payments, financial services, SaaS, or a related technology environment
- Experience in embedded finance, payments infrastructure, platform partnerships, API-based businesses, or a related area is strongly preferred
- Understanding of long and complex B2B sales cycles
- Experience creating category education, thought leadership, content, and use cases for complex technology solutions
- Experience creating sales enablement and marketing materials for opportunity development and pipeline progression
- Experience partnering with partnerships or commercial teams on account strategy, relationship building, and go-to-market activity
- Stakeholder management, project management, and communication skills
Responsibilities
- Own the EMEA partnerships marketing programme
- Develop marketing programmes for complex B2B sales cycles
- Create thought leadership, content, use cases, and sales enablement materials
- Partner with the Partnerships team on account strategy, opportunity development, and pipeline progression
- Maximise strategic memberships and industry associations through commercial activations
- Lead curated client events, sponsorships, executive hosting, and targeted engagement activities
- Collaborate with central marketing teams to deliver locally relevant activity
- Measure marketing effectiveness and pipeline contribution
- Build a scalable EMEA partnerships marketing playbook