Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead go-to-market strategy across the Advertising & Rewards portfolio. You will develop positioning, messaging, launch roadmaps, sales enablement, and content; coordinate launches and events; and work across product, growth, design, business development, legal, finance, and central marketing.
Requirements
- 7–8 years of marketing or go-to-market experience.
- Experience owning end-to-end product launches and positioning.
- Mastery of positioning, messaging, and narrative development.
- Experience launching B2B and B2C products for multiple ICPs.
- Cross-functional leadership experience in a matrixed organization.
- Excellent written communication skills.
- Comfort with Web3, on-chain technology, identity, zero-party data, ad tech, and loyalty.
- Ability to manage multiple concurrent launches.
- Experience in gaming or games-adjacent industries.
- Background in ad tech, programmatic, or loyalty and rewards.
- Web3, crypto, or identity and privacy marketing experience.
- Experience establishing sales enablement for a new sales team.
- Background in B2B SaaS GTM strategy.
Responsibilities
- Co-develop and operationalize go-to-market strategy across the Advertising & Rewards portfolio.
- Translate strategic direction into positioning, messaging, launch roadmaps, and measurable outcomes.
- Develop narratives, competitive positioning, and content strategy.
- Build messaging and marketing plans for brand and agency sales.
- Create sales enablement assets, talk tracks, and competitive positioning.
- Own cross-product messaging frameworks, value propositions, and proof points.
- Maintain the marketing operating model, GTM documentation, calendars, approvals, and launch coordination.
- Partner cross-functionally to deliver on-brand, timely launches.