Kinexys Digital Assets - Commercial Product - Vice President

BASIS is building a new standard for institutional digital asset finance. Backed by the robust technological foundation of Base58 Labs, we are an actively scaling next-generation intelligent yield infrastructure. Powered by a proprietary Hyper-Latency Engine (BHLE), we bridge the precision of traditional finance with the efficiency of decentralized ecosystems, catering specifically to global institutional capital across major assets like $BTC, $ETH, $SOL, and $PAXG.

We are looking for a highly strategic Head of Marketing & Growth to lead our global narrative, strengthen our brand trust, and drive institutional adoption directly for BASIS.

What You Will Do (Responsibilities)

Global Brand Strategy: Architect and execute a comprehensive marketing strategy to position BASIS as a trusted technology leader in institutional digital asset infrastructure. PR & Media Relations: Manage Tier-1 financial and crypto media outreach (e.g., Bloomberg, Business Insider, CoinDesk) to effectively communicate our corporate developments and milestones. Event & Field Marketing: Orchestrate BASIS's presence, sponsorships, and VIP networking events at major global conferences (e.g., Paris Blockchain Week, Token2049, Consensus). Community & Content Leadership: Oversee the creation of high-impact technical content, research papers, and executive thought leadership, while driving professional engagement on platforms like X (Twitter), LinkedIn, and CoinMarketCap. Growth Campaigns: Design and implement data-driven campaigns to sustainably attract institutional clients, quant funds, and high-net-worth investors.

What You Bring (Requirements)

5+ years of senior marketing leadership experience, with a proven track record in the Digital Asset, Web3, or Fintech space. Deep understanding of institutional finance (TradFi) and how to craft narratives that resonate with institutional investors and asset managers. Strong existing network with top-tier financial media, industry influencers, and event organizers. Ability to translate complex technical concepts (like Hybrid State Machines and low-latency infrastructure) into compelling, professional marketing assets. Exceptional strategic thinking, leadership skills, and the agility to thrive in a fast-paced technology environment.

Why Join Us? You will play a pivotal role in the evolution of institutional digital assets, supported by Base58 Labs' world-class engineering team. We offer competitive compensation, performance-based incentives, and the rare opportunity to build and shape the BASIS global brand from the ground up.