Business Development Manager (Persian-speaking region)

Job Responsibilities: Market Expansion and User Growth • Responsible for expanding contract trading business in the Persian-speaking market, developing localized BD strategies, and increasing market share.• Develop and maintain resources such as KOLs, community leaders, and trading teams through online and offline channels to drive user growth.• Plan and execute local marketing activities to enhance brand awareness, boost user activity, and increase trading volume.

KOL and Partner Management • Identify and connect with potential partners such as local KOLs, traders, and investment institutions to establish long-term cooperative relationships.• Implement a tiered KOL management system and design incentive programs tailored to different KOL levels to improve conversion rates and ROI.• Evaluate partners' market contributions through data analysis and optimize cooperation strategies.

Trading Data and Business Optimization • Monitor and analyze trading data in the local market, develop targeted growth strategies, and increase trading volume and active user numbers.• Gather user feedback and collaborate closely with product, operations, and risk control teams to optimize the trading experience and improve user retention.• Research competitor dynamics and promptly adjust market strategies to maintain a competitive edge in the local market.

Community and Brand Building • Responsible for building and managing Persian-language local communities to enhance user interaction and loyalty.• Collaborate with the marketing team on localized brand promotion, including social media marketing, AMAs, trading competitions, and other activities.• Ensure compliance with local regulations and policies during market expansion.

Job Requirements: Industry Experience • Over 3 years of experience in cryptocurrency industry BD/market expansion, familiar with contract trading business.• Possess resources and networks in the Persian-speaking market, with proven experience in successfully expanding in the local market.• Understand cryptocurrency trading market dynamics, with data analysis capabilities to develop growth strategies.

Market and Community Skills • Skilled at building strong relationships with local KOLs, traders, and communities, and effectively driving their promotional cooperation.• Familiar with social media marketing (e.g., Telegram, Twitter, Facebook, etc.), with extensive community operations experience.• Able to plan and execute localized marketing promotion activities to enhance brand influence and user growth.

Communication and Team Collaboration • Excellent business development and negotiation skills, capable of independently developing and managing local partners.• Proficient in English communication; proficiency in Persian is preferred.• Experience in team management, able to lead a team to achieve market growth targets.