Marketing Research Specialist

We are the creators of a new fintech era!
Our mission is to change this world by making blockchain accessible to everyone in everyday life. WhiteBIT is a global team of over 1,200 professionals united by one mission — to shape the new world order in the Web3 era. Each of our employees is fully engaged in this transformative journey.
We work on our blockchain platform, providing maximum transparency and security for more than 8 million users worldwide. Our breakthrough solutions, incredible speed of adaptation to market challenges, and technological superiority are the strengths that take us beyond ordinary companies. Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT and VISA.


The future of Web3 starts with you: join us as a Marketing Research Specialist! — 5+ years of experience in marketing research, consumer insights, or strategic analytics;
— Prior experience in top-tier market research agencies (e.g. Ipsos, NielsenIQ, Kantar, GfK, or similar);
— Strong expertise in both: quantitative research methodologies and qualitative research methodologies;
— Experience independently managing complex research projects;
— Advanced analytical and storytelling skills;
— Strong presentation and stakeholder communication abilitie;
— Proficiency with research and analytics tools such as: SPSS, Excel, Power BI/Tableau, Qualtrics, SurveyMonkey;

◇ Key Competencies:
— Strategic thinking;
— Consumer-centric mindset;
— Analytical rigor;
— Storytelling and presentation;
— Attention to detail;
— Stakeholder management;
— Problem-solving;
— Project leadership; ◇ Research Strategy & Project Management:
— Lead end-to-end market research projects from briefing and methodology design to analysis and presentation;
— Define agencies responsible for execution research projects. Handle research budgets. Control quality and timing of research process and research results;
— Define research objectives aligned with business and marketing goals;
— Develop research frameworks, questionnaires, discussion guides, and sampling strategies;
— Manage multiple projects simultaneously while ensuring quality and timely delivery;

◇ Design and execute quantitative studies including:
— Brand tracking;
— U&A (Usage & Attitude);
— Customer satisfaction;
— Segmentation;
— Concept and product testing;
— Pricing research;
— Campaign effectiveness studies;

◇ Analyze large datasets using statistical and analytical techniques;
◇ Interpret consumer behavior trends and market dynamics;
◇ Build dashboards, reports, and executive summaries with actionable insights;
◇ Lead qualitative research initiatives including:
— In-depth interviews (IDIs);
— Focus groups;
— Online communities;
— Ethnographic studies;
— Customer journey research;

◇ Moderate or support moderation of discussions and workshops;
◇ Extract deep consumer motivations, unmet needs, and behavioral insights;
◇ Synthesize qualitative findings into strategic recommendations;
◇ Insights & Strategic Recommendations:
— Translate research findings into business implications and growth opportunities;
— Present insights clearly to senior stakeholders and cross-functional teams;
— Support marketing, product, brand, and innovation teams with evidence-based recommendations;
— Monitor market trends, competitor activity, and emerging consumer behaviors;

◇ Stakeholder & Agency Collaboration:
— Work closely with internal stakeholders, external vendors, and research partners;
— Manage relationships with panel providers and fieldwork agencies;
— Ensure methodological rigor and research quality standards; — Experience in: Fintech, Technology, Telecom, E-commerce, FMCG;
— Knowledge of advanced statistical methods and segmentation models;
— Experience with behavioral science or CX research;
— Familiarity with AI-assisted research tools and social listening platforms; — Master cutting-edge technologies and become an expert in the most innovative industry;
— Work with the Fintech of the Future: develop your skills in digital finance and shape the global market;
— Take Your Professionalism to the Next Level: gain unique experience and be part of global transformations;
— Drive Innovations: influence the industry and contribute to groundbreaking solutions;
— Join a Strong Team: collaborate with top experts worldwide and grow alongside the best;

Work-Life Balance & Well-being:
— Modern equipment;
— Comfortable working conditions, and an inspiring environment to help you thrive;
— 24 calendar days of paid leave;
— Additional days off for national holidays.