Role Overview
We are hiring a Partnerships & Co-Marketing Specialist to identify, open, and activate mutually beneficial partnerships with institutions whose audiences overlap with our target customer base. This is an outbound-led, self-starter role: closer in shape to a BDR than a traditional marketing seat, but focused on partnership and co-marketing deals rather than direct sales pipeline. The person in this role will be measured on the partnerships they originate, the co-marketing activity they activate, and the downstream value those partnerships generate.
Key Responsibilities
Partnership prospecting and outreach
- Identify institutions, platforms, and brands whose audiences are a credible fit for our products, with a focus on viable cross-sell and channel opportunities
- Build and maintain a pipeline of target partners, sized and prioritised by mutual opportunity
- Own outbound outreach end-to-end — sourcing the right contacts, crafting tailored pitches, and following up persistently and professionally
- Qualify partner interest quickly and progress conversations through to a co-marketing or partnership agreement
Deal shaping and activation
- Pitch the value of partnering with us across a wide product surface, including:
- Crypto-as-a-Service (CaaS) platform
- Wealth program
- Other institutional and B2B offerings as the roadmap evolves
- Shape the right co-marketing or partnership model for each opportunity (referral, embedded, co-branded campaign, content swap, event, joint webinar, etc.)
- Coordinate with product, legal, sales, and marketing internally to get deals scoped, agreed, and launched
- Hand off activated partnerships into ongoing management with clear success metrics in place
Measurement and reporting
- Define what "good" looks like for each partnership — leads, accounts, AUM, volume, sign-ups, or whatever metric fits the deal
- Track outreach activity, conversion through the partnership funnel, and downstream commercial impact
- Report regularly on pipeline, activated partnerships, and contribution to the broader institutional business
Cross-functional collaboration
- Work closely with the institutional sales team to align on target accounts and ensure partnerships create real pipeline they can convert
- Partner with marketing on co-branded campaigns, content, and joint launches
- Feed market intelligence from outreach back into product and marketing
Requirements
- 3–5 years of experience in partnerships, business development, BDR/SDR, co-marketing, or a comparable outbound-led commercial role
- Demonstrable self-starter mindset — you can build a target list, run cold outreach, and keep momentum without being told what to do next
- Strong written English and a credible, professional tone in outbound communication
- Comfortable being measured on activity and outcomes (meetings booked, partnerships signed, downstream value generated)
- Hands-on with CRM, sequencing, and prospecting tools (HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar)
- Commercial instinct — able to spot where a partnership creates real mutual value vs. where it doesn't
- Comfort operating across a wide and evolving product surface
Nice to Have
- Working knowledge of crypto, digital assets, fintech, or wealth/asset management
- Existing network within fintech, wealth, banking, or platform businesses in APAC, EMEA, or globally
- Experience structuring referral, revenue-share, or co-marketing agreements
- Familiarity with AI tooling for prospecting, research, personalisation, and outreach at scale
- Experience running co-branded campaigns, webinars, or joint events with partners
What Success Looks Like in the First 6 Months
- A qualified, prioritised pipeline of target partners across CaaS, Wealth, and other relevant product lines
- A consistent outbound cadence with measurable conversion through to partnership conversations
- A first cohort of signed and activated partnerships with clear, agreed success metrics
- Early evidence of downstream commercial value — leads, accounts, or volume — attributable to those partnerships