About the Role
You will be the strategic and hands on leader responsible for positioning messaging and go to market across financial products including mortgage HELOC and crypto offerings. You will work cross functionally with Product Partnerships and Sales Growth and Communications to drive awareness enablement and adoption in both B2B and direct to consumer markets. You will be the go to authority for shaping how launches are executed crafting narratives and empowering internal teams and partners to tell compelling market stories. The role requires fluency across multiple audiences and business models blending creative storytelling with analytical precision. The position reports to the VP of Product.
Requirements
- 6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments
- Experience in fintech financial services or another regulated industry that requires collaboration with Legal and Compliance teams
- Demonstrated ability to build lead or scale a product marketing function within a high-growth company
- Strong project management skills and comfort managing multiple priorities timelines and stakeholders
- Exceptional storytelling and communication skills with the ability to translate complex product features into clear compelling narratives
- Experience conducting market research customer interviews and competitive analysis
- Comfort working in a fast-paced evolving environment with ambiguity and change
- Familiarity with modern marketing tools analytics platforms and data driven decision making
Responsibilities
- Develop clear differentiated messaging across the product portfolio including mortgage HELOC and crypto offerings
- Create tailored messaging frameworks for homeowners mortgage partners financial advisors and institutional investors
- Ensure consistency and alignment of messaging across channels and materials including web content sales collateral partner portals PR investor decks and social media
- Define and execute comprehensive go to market plans for new product launches and feature releases across HELOC mortgage and crypto product lines
- Lead cross functional launch execution including enablement decks one pagers FAQs demos landing pages and release notes
- Collaborate with Product to manage a transparent release calendar and track success metrics such as activation adoption and engagement
- Develop educational and thought leadership content that simplifies complex topics and highlights customer value such as rate advantages speed and blockchain efficiency
- Create compelling partner and sales enablement materials including case studies sales decks onboarding playbooks demo scripts ROI calculators and talk tracks
- Collaborate with partners such as IMBs credit unions and fintechs to author success stories and drive new business opportunities
- Conduct ongoing market and competitive analysis to identify positioning opportunities inform roadmap decisions and strengthen product differentiation
- Work closely with GTM Product and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies
Benefits
- Comprehensive medical dental and vision coverage with 100% employer-paid premiums for employees and their dependents on select plans
- Company HSA FSA Dependent Care FSA 401(k) and commuter benefits
- Employer-paid life and disability insurance
- 11 observed holidays and PTO plan
- Up to 12 weeks of paid family leave
- Continuing education reimbursement