About the Role
You will take on a hands-on execution role supporting the MENA Performance Marketing team. You will manage the daily setup, monitoring, and optimization of paid marketing campaigns across platforms like Meta and Google Ads, implementing changes as directed and ensuring campaigns run smoothly and launch on time. You'll assist in improving key metrics such as CPA, CPL, and CTR through basic A/B testing and provide feedback to your team lead. You will prepare regular performance reports, track funnel metrics, and keep data consistent across tracking systems like GA4, Ads Manager, and CRM tools. You'll coordinate with design teams to ensure creatives are delivered and implemented on time, and share feedback on what's working. You will support execution across multiple acquisition channels, follow established guidelines, and help maintain documentation. You'll also ensure compliance with internal policies, flag risks promptly, and follow approval processes before launching or modifying campaigns.
Requirements
- 3–4 years experience in performance marketing / paid ads execution in the same industry
- Hands-on experience with Meta Ads Manager and/or Google Ads and/or other programmatic channels (Taboola / Criteo etc.)
- Good understanding of marketing funnels and performance metrics
- Ability to execute instructions accurately and quickly
- Strong attention to detail and operational discipline
- Familiarity with reporting tools is a plus (GA4, Google Search Console, Salesforce)
Responsibilities
- Execute daily setup, monitoring, and optimization of paid marketing campaigns across platforms
- Implement campaign changes based on instructions from the Performance Marketing Lead
- Ensure timely campaign launches, updates, and budget adjustments
- Maintain operational stability of active campaigns
- Assist in optimizing campaigns to improve CPA, CPL, CTR, and conversion rates
- Conduct basic A/B testing on creatives, audiences, and placements as directed
- Provide performance feedback and observations to the team lead
- Prepare regular performance reports
- Track key funnel metrics such as clicks, leads, registrations, and FTD
- Ensure accurate data entry and consistency across tracking systems
- Highlight anomalies or performance issues to the team lead
- Coordinate with design and creative teams to ensure timely delivery of ad materials
- Support implementation of new creatives into live campaigns
- Share basic performance feedback on creatives
- Support execution across multiple acquisition channels as assigned
- Follow channel guidelines and campaign structures defined by the Performance Marketing Lead
- Assist in maintaining campaign documentation and naming conventions
- Ensure campaigns follow internal compliance and promotional guidelines
- Flag issues or risks to the Performance Marketing Lead immediately
- Follow approval processes before launching or modifying campaigns