About the Role
YOU will own the marketing technology stack, data governance standards, and integrations that power the global marketing and sales engine. YOU will architect and scale martech platforms, drive pipeline measurement from MQL through closed-won, and create executive-level dashboards. YOU will design global operational processes, ensure data accuracy, and manage the marketing operations budget. YOU will lead and develop a high-performing marketing operations function.
Requirements
- 8+ years of experience in B2B SaaS marketing operations, with at least 3 years supporting a company with $100M+ ARR
- 3+ years of people management experience leading a marketing operations function
- Deep hands-on expertise with enterprise martech platforms — Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems
- Proven experience owning pipeline measurement and reporting from MQL through closed-won, including multi-touch attribution modeling and funnel analytics
- Demonstrated experience architecting and governing a marketing technology stack at scale
- Strong command of BI and reporting tools (Tableau, Domo, Looker, or equivalent)
- Entrepreneurial mindset with high urgency and comfort operating in a fast-moving environment
- Excellent communicator who can translate complex data into clear, actionable recommendations for cross-functional partners and executive leadership
- Familiarity with digital assets, crypto, stablecoin infrastructure, or fintech B2B marketing
- Experience with ABM platforms (6sense, Demandbase) and intent data tools
- Background in AI-powered marketing automation and agentic workflows
- Experience supporting a marketing organization through hypergrowth or post-acquisition integration
Responsibilities
- Own, govern, and continuously improve the global marketing technology stack, including evaluation, selection, implementation, and optimization of all platforms (Marketo, Salesforce, 6sense, attribution tools, BI platforms, and others).
- Define and enforce data governance standards, system integrations, and operational processes across all marketing platforms.
- Lead platform migrations, integrations, and enhancements in partnership with IT, Sales Ops, and Engineering.
- Own pipeline measurement and reporting from MQL through closed-won, delivering full-funnel visibility to marketing and sales leadership.
- Partner with the data and analytics team to build and maintain attribution models, forecasting frameworks, and executive dashboards (CAC, LTV, pipeline velocity, channel contribution, ROI).
- Define and refine funnel definitions, lead scoring models, and lead routing logic in close partnership with Sales and Revenue Operations.
- Regularly inform stakeholders across marketing, sales, and finance with actionable insights that drive data-driven marketing investment decisions.
- Design, document, and enforce global operational processes across campaign execution, lead management, and performance reporting.
- Ensure data accuracy, integrity, and completeness across all marketing systems.
- Own the marketing operations budget, including vendor management and resource allocation.
- Build, lead, and develop a high-performing global marketing operations function.
- Foster a culture of operational excellence, accountability, and continuous improvement.