Lifecycle Automation Specialist (Clients)
We are looking for a Lifecycle Automation Specialist (Clients) to join our Marketing department. The core role mission is to reactivate dormant clients by designing, building, and continuously optimizing full-cycle reactivation communication funnels (Email, App/Web Push, In-App), holding direct responsibility for driving Reactivation Rate, reducing Churn Rate, and supporting the team's overall Retention Rate.
Responsibilities
- Map and refine the end-to-end client lifecycle journey based on trading behavior, deposit history, risk tolerance, and platform engagement; create dynamic user segmentations based on real-time event tracking
- Design, build, and deploy automated trigger workflows and drip campaigns using modern CRM/Lifecycle tools; Reviewing and evaluating content from a Retention Marketing perspective within the scope of assigned campaigns
- Cross-functional collaboration with Data/BI/Engineering, Product, and Marketing teams to design compelling promotional offers, ensure accurate behavioral event tracking in the CRM, and implement advanced personalization logic using dynamic tags
- Set up structured A/B and multivariate tests for copy, send times, channel preferences, and incentives; track and report on lifecycle KPIs (e.g. Reactivation Rate, Win-back Revenue, Churn Rate, Retention Rate).
- Ensure deliverability hygiene (IP warming, domain health, unsubscribe management) and partner with Legal and Compliance to align communications with regulations (GDPR, CAN-SPAM, local frameworks)
- Hands-on work with HTML/CSS templates, adapting responsive designs across diverse devices, and setting up dynamic content for specific audience segments.
- Regular monitoring of churn metrics, analyzing retention trends, and researching bottlenecks in user burnout and fatigue.
- Competitive analysis to track competitor messaging strategies and identify best practices within our niche.
- Preparing and launching regular and special promotional campaigns in compliance with brand guidelines, layout standards, and legal compliance - acting as a backup specialist
Requirements
- At least 3+ years of hands-on experience with B2C focus in designing and building event-driven automated workflows using modern CRM/ESP tools
- Proven experience executing multi-channel messaging strategies across Email, mobile/web Push, In-App messaging
- Deep understanding of how behavioral event data moves (JSON payloads, Webhooks, REST APIs, custom user attributes)
- Solid grasp of domain authentication protocols (SPF, DKIM, DMARC), IP warming strategies, spam filter mechanics, and inbox placement monitoring tools
- Proficiency in HTML/CSS for responsive email layout debugging and experience using dynamic scripting languages to personalize content based on user data
- Strong build retention cohorts, and analyze funnel performance using analytics platforms
- Proven experience in deploy high-converting reactivation campaigns for dormant user segments; conceptualize funnel logic; event mapping experience
- Ability to formulate structured hypotheses and conduct rigorous A/B tests
- Advanced segmentation expertise
- Meticulous attention to detail, empathy for the trader journey, data curiosity and experimentation mindset, cross-functional collaboration skills, proactive troubleshooting, and a balance of speed and systemic quality
- Upper Intermediate English level
Will be a plus
- Experience executing synchronized messaging strategies across SMS, and Messengers (WhatsApp/Telegram)
- Fintech/Financial product domain experience
- Understanding of how AI tools and automation can be leveraged to streamline routine in retention
We offer
- High-impact role in a global Fintech with an ability to build reactivation funnels from scratch
- Opportunity to directly drive Retention & LTV and test hypotheses with full autonomy and zero micromanagement
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company's approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear, and related expenses)