Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You own paid acquisition across self serve growth account based marketing retargeting and upper funnel awareness. You build campaigns write copy create or coordinate assets test landing pages optimize activation and track the path from signup to revenue. You also develop developer focused placements and measurement programs across search social display and attribution channels.
Requirements
- 3 to 5 years of hands on performance marketing experience
- Depth in both paid search and paid social
- Experience marketing to a developer audience
- Experience marketing a self serve product that feeds a sales motion
- Prior hands on experience with X and Google DV360 is a plus
- Power user of Claude Code or an equivalent tool
- Be based in the SF Bay Area or willing to relocate
Responsibilities
- Own paid search acquisition for self serve signups
- Optimize the path from click through signup activation and sales handoff
- Define qualified self serve signups with sales and optimize toward them
- Build reporting from acquisition through closed revenue
- Execute account based campaigns on LinkedIn Meta and X
- Produce campaign copy and lightweight creative assets
- Manage freelancers or agency partners when needed
- Design multi touch retargeting sequences coordinated with sales outreach
- Measure account engagement and pipeline influence with multi touch attribution
- Run display and awareness campaigns for developers and founders
- Extend reach through newsletters podcasts technical publications and community sponsorships
- Develop upper funnel creative and messaging
- Measure reach share of voice branded search lift and signup trends
Benefits