About the Role
You will build and maintain marketing dashboards and reporting for pipeline contribution, CAC, LTV, conversion rates, campaign performance, and attribution. You will measure event ROI, manage the marketing technology stack, maintain CRM and automation processes, oversee SEO and AI search tracking, operate partner campaigns, build ABM infrastructure, and produce competitive intelligence briefings.
Requirements
- Experience at a payments orchestrator PSP network acquirer PayFac or platform serving payment companies
- Strong data and analytics skills
- Experience with Semrush Google Analytics HubSpot and Excel
- B2B SEO and AIO experience
- Experience managing a marketing automation platform such as HubSpot Marketo Pardot or equivalent
- Experience building and defending multi-touch attribution models
- Project management discipline
- Strong written communication skills
- Knowledge of the B2B payments conference ecosystem and payments industry data
Responsibilities
- Build and maintain dashboards for pipeline contribution CAC LTV conversion rates campaign performance and channel attribution
- Create measurement frameworks for conference and event investments
- Manage marketing tool selection implementation and integration
- Maintain CRM hygiene MAP configuration attribution modeling and lead routing
- Track keyword performance content backlinks technical SEO and rankings
- Monitor AI-generated search results and improve AI citation frequency
- Operate marketing campaigns with clients and partners
- Build target account lists intent monitoring and ABM measurement
- Track competitor digital presence search share and content performance
- Produce competitive and market intelligence briefings
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Company holidays
- Company-issued laptop
- Technology accessories
- Annual in-person full-team meetup