About the Role
You will own the brand strategy and positioning, including messaging, visual systems, tone of voice, and overall brand expression. You will develop thought leadership, manage field marketing at payments conferences, grow digital visibility through SEO and AI search optimization, measure brand performance, build analyst and press relationships, and create co-marketing initiatives with partners and clients.
Requirements
- Deep payments industry experience
- Experience at a payments orchestrator PSP network acquirer or payments-first platform
- Hands-on experience planning staffing and owning payments conference strategy and execution
- Strong B2B digital brand SEO and AIO knowledge
- Understanding of consumer psychology social proof emotional triggers trust and authority
- Established network in the payments industry
Responsibilities
- Own messaging hierarchies visual systems tone of voice and overall positioning
- Develop thought leadership strategy content POVs white papers reports bylines and executive visibility
- Own end-to-end field marketing for payments conferences worldwide
- Manage website brand expression SEO AIO and GEO positioning
- Define and report the brand measurement framework
- Build relationships with payments analysts journalists and influencers
- Develop co-branded content and activations with partners and clients
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Company holidays
- Company-issued laptop
- Technology accessories
- Annual in-person full-team meetup