Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop brand positioning, messaging, and marketing strategy for B2B enterprise audiences. You will manage multi-channel campaigns, marketing programmes, events, and account-based initiatives. You will align marketing with commercial priorities, measure campaign performance, and use analytics to guide investment decisions.
Requirements
- At least 5 years of experience in financial services, fintech, payments, SaaS, or a related sector
- Experience marketing to B2B and institutional audiences
- Experience working with start-ups and scale-ups across regions
- Experience owning field marketing programmes, executive engagement, account-based programmes, and multi-channel campaigns
- Understanding of institutional client purchasing evaluation processes
- Experience generating measurable pipeline and commercial growth through marketing
- Project management and organisation skills
- Ability to manage multiple complex projects simultaneously
Responsibilities
- Develop company positioning, messaging, and brand identity
- Manage the company website and external PR partners
- Build a B2B enterprise marketing strategy
- Create multi-channel content, email, paid media, and event campaigns
- Execute executive engagement, conference, account-based marketing, and digital programmes
- Align marketing priorities with Product, Sales, and Account Management
- Support regional events and provide on-the-day assistance
- Establish marketing KPIs and performance reporting
- Measure campaign effectiveness and commercial impact
- Use data and analytics to guide investment and resource allocation