Content Manager (en)

About us Bitget Wallet is the non-custodial crypto wallet designed to make crypto simple and secure for everyone.

With over 80 million users, we bring together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions.

Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges.

Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.

What you'll do High quality content creation (in english): Write high-quality product marketing content (articles, social media tweets, tutorials, newbie guides, etc.) to help users understand Web3 wallet functions and the broader cryptocurrency ecosystem.

Translate complex technical concepts into easy-to-understand, user-oriented content, work closely with product and marketing teams to ensure accurate and socially contagious content.

User experience copywriting optimization: Responsible for writing interface copy, error prompts, and novice guidance processes within the wallet application to ensure smooth and barrier-free user operation.

Social media content planning and production: Collaborate with designers to create short videos and functional marketing and brand-oriented posters for product function promotion, track hot topics, and plan content with strong dissemination based on trends.

Marketing strategy development: Plan creative marketing activities (Go-to-Market) for new features or develop long-term publicity plans for core brand information.

What you'll need Experience and Industry Knowledge: Candidates with experience in content creation or copywriting are preferred, with a background in cryptocurrency, fintech, or the technology industry.

Familiar with Web3 core concepts and trends (such as self-custody wallets, gas fees, tokens, on-chain activities, etc.), and active on-chain users of wallets and DeFi are required.

Excellent writing and editing skills, attention to detail, able to adjust language clarity and expression style for Web3 audiences.

Skilled in cross-team collaboration (product, design, etc.), adaptable to fast-paced remote work environments.

Can clearly convey content creativity to designers and other collaborators, and jointly produce high-quality multimedia content.

Be able to think from the perspective of the business owner and be responsible for the final result Successful cases of leading brand marketing, rich practical experience in enhancing branding impression and building brand influence from 0 to 1.

Must be effectively billingual, professional proficiency in generating content in both CN and EN. 工作内容 **高质量内容创作：**撰写高质量的产品营销内容（文章、社交媒体推文、教程、新手指南等），帮助用户理解 Web3 钱包功能以及更广泛的加密货币生态。能够将复杂的技术概念转化为易于理解、以用户为中心的内容，并与产品和市场团队紧密合作，确保内容准确且具有社交传播性。 **用户体验文案优化：**负责钱包应用内的界面文案、错误提示以及新手引导流程的撰写，确保用户操作顺畅、无障碍。 **社交媒体内容策划与制作：**与设计师合作，为产品功能推广制作短视频、功能营销物料和品牌向海报；追踪热点话题，根据趋势策划具有强传播力的内容。 **营销策略制定：**为新功能策划创意营销活动（Go-to-Market），或为核心品牌信息制定长期宣传计划。 任职要求 **经验与行业知识：**优先考虑具有内容创作或文案经验的候选人，并具备加密货币、金融科技或科技行业背景。 ** 熟悉 Web3 核心概念和趋势（如自托管钱包、Gas 费用、代币、链上活动等），且必须是活跃的链上钱包/DeFi 用户。 ** 具备优秀的写作与编辑能力，注重细节，能够根据 Web3 受众调整语言清晰度与表达风格。 ** 擅长跨团队协作（产品、设计等），能适应快节奏的远程工作环境。 ** 能够清晰向设计师和其他协作者传达内容创意，并共同产出高质量多媒体内容。 ** 能够从业务负责人的角度思考，并对最终结果负责。 ** 具备成功主导品牌营销的案例，拥有从 0 到 1 提升品牌认知与构建品牌影响力的丰富实战经验。 ** 必须能够有效双语沟通，具备专业水平的中英文内容创作能力。