Lead, AEO

Key Responsibilities:

• Strategy & Implementation: Develop and execute comprehensive AEO strategies, optimizing for AI-driven search environments and zero-click search experiences. 

• AEO Centric Storytelling: A deep understanding of how AI engines and large language models consume, synthesize, and cite content, enabling brand visibility and authority. 

• Technical & Content AEO: Conduct advanced technical audits, implement schema/structured data, and optimize content for Featured Snippets, conversational queries, and Entity authority. 

• AEO & AI Focus: Optimize Nasdaq.com content for Large Language Models (LLMs) and Generative Search (e.g., Google AI Overviews, Perplexity, Claude); Identify and execute test projects to better leverage AEO to improve Nasdaq's visibility and capture of value among audiences. 

• Analytics & Reporting: Utilize Google Search Console, GA4, and LLM tools to monitor performance and create dashboards to measure ROI; Setting KPIs for zero-click impressions, AI citation rates, and organic conversions, and building reporting dashboards to track progress 

• Collaboration & Leadership: Partner with content, UX, and development teams to implement, monitor, and iterate on search strategies.  

• Best Practices and Governance: Coach stakeholders on how to best position our products and messaging to maximize our AEO visibility and engagement with target audiences. 
   

Required Qualifications:

• Experience: 8 - 10+ years of digital marketing or technical experience, with demonstrated knowledge in AI-driven search trends and content optimization. 

• Strong technical familiarity with websites and how content is produced, published and distributed. 

• Strong communicator, persuasive in their ability to communicate complex, evolving technical AI/search concepts to non-technical stakeholders 

• AI/LLM Knowledge: Deep understanding of how LLMs and generative search engines process information. 

• Analytical Skills: Proficiency in Google Analytics 4 and Google Search Console 

• Agentic Tooling Experience: Expert experience with agentic platforms like ChatGPT, Perplexity, Google AI Overviews, and technical tools like SEMrush, Lumar, or Ahrefs 
   

This position will be located in New York City or Atlanta, GA, and offers the opportunity for a hybrid work environment at least 3 days a week in-office, subject to change, providing flexibility and accessibility for qualified candidates.