About the Role
You design and execute multi channel lifecycle programs that guide developers and enterprise customers through onboarding adoption and retention. You partner with the Growth Product team Demand Generation, Product Marketing and Data to deliver personalized, impactful lifecycle communications that scale globally. You help drive activation adoption retention and expansion across the product lifecycle.
Requirements
- 4+ years of experience in lifecycle CRM or growth marketing ideally within SaaS developer tools or B2B technology.
- Proficiency with marketing automation tools HubSpot Iterable Braze Marketo and analytics platforms Amplitude Segment Looker Mixpanel.
- Proven ability to design and scale multi channel lifecycle campaigns that drive measurable improvements in product adoption and retention.
- Strong analytical and problem solving skills with a track record of turning insights into actionable strategies.
- Experience collaborating cross functionally with Product Engineering Design and GTM teams.
- Excellent written and verbal communication skills with the ability to engage both technical developers and enterprise buyers.
- A growth mindset with passion for experimentation iteration and scaling lifecycle programs.
Responsibilities
- Lead end to end lifecycle campaigns across email in app and other owned and paid channels to drive activation adoption and long term retention.
- Develop segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders.
- Develop and maintain customer journey maps to identify friction points optimize touchpoints and design end to end experiences that drive conversion retention and loyalty.
- Build automated workflows and run experiments to create scalable programs with behavioral triggers and data driven optimizations.
- Measure campaigns and report on performance surfacing insights and recommending opportunities for continuous improvement.
- Align cross functionally with Sales and Customer Success to ensure lifecycle marketing supports priorities and ties into the broader GTM strategy.
- Collaborate with design and product marketing to develop messaging that resonates with both technical and business audiences.
Benefits
- Competitive compensation package including equity.
- Inclusive Healthcare Package.
- Learn and Grow we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role and a WFH budget for you to outfit your space as needed.