About the Role
You will own how the company shows up in the world as it expands from crypto-native infrastructure into the fintech market. You'll build the brand, the narrative, the team, and the engine that turns the company's refocus into recognized category leadership. You'll report to the CEO and partner closely with the founders, sales, product, and the broader leadership team. You're equally comfortable shaping a CEO keynote, briefing an analyst, sharpening a homepage, running an enterprise launch, and hiring the next five people on the team.
Requirements
- Led marketing at a high-growth B2B infrastructure, fintech, or developer-tools company, ideally through a stage transition
- Understands fintech buyers and the language of payments, money movement, compliance, and reliability
- Clear writer and storyteller able to translate complex technical products into compelling stories
- Operationally rigorous with experience building systems, dashboards, and processes that scale
- Strong hiring manager able to attract senior generalists and high-leverage specialists
- Moves fast and prioritizes shipping over perfect planning
- Comfortable working in stablecoins, onchain finance, and fintech infrastructure
Responsibilities
- Define and evolve the company's positioning, messaging, and category story
- Translate technical infrastructure into language that resonates with product leaders, CTOs, and risk and procurement teams at fintechs
- Hire and lead the first marketing team across product marketing, content, growth, design, events, and partner marketing
- Coordinate launches, campaigns, customer stories, partner moments, and analyst engagement
- Build a measurable pipeline system across paid, owned, organic, partner, and event channels
- Own the website, brand, design language, and editorial voice
- Work with the CEO and founders on talks, podcasts, op-eds, and event presence
- Partner with sales and customer success on positioning, content, case studies, ABM, and field marketing
- Establish measurement, marketing OKRs, analytics, attribution, and feedback loops
Benefits
- Employer-paid medical, dental, and vision plans for you and your family
- 401(k) plan through Vestwell
- Flexible Time Off
- Self Care Days (every other Friday off)
- $2,000 Home Office Stipend
- New MacBook with refresh every two years
- $100/mo Wellness Stipend
- $75/mo Connectivity Stipend
- Semi-Annual Travel for company on-sites and retreats