About the Role
You'll drive LemFi's expansion across Ghanaian communities in the United States and Canada. This is a growth role built on travel, community, and hands-on execution. You'll spend 3 to 5 days every few weeks in a new US or Canadian city, representing LemFi at Ghanaian community events, building partnerships, and accelerating user acquisition. You're not running growth from a desk. You're embedded in the communities you serve, acting as both a strategic thinker and a ground-level operator. You'll own growth outcomes for your assigned markets, working closely with Growth, Marketing, Product, and Operations while serving as the internal voice of the user.
Requirements
- At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar
- Deep understanding of the Ghanaian community in the United States and Canada
- Proven ability to work against targets and deliver measurable results
- Strong data-driven mindset
- Excellent interpersonal skills and the ability to build trust with diverse stakeholders
- Entrepreneurial and tenacious approach
- Self-motivated and effective working independently and in remote environments
- Willingness to travel extensively and work occasional weekends
Responsibilities
- Travel across the USA and Canada 3 to 5 days every few weeks, establishing on-the-ground presence in new cities
- Attend community events, build and expand LemFi's community network, network with local leaders and organizations
- Develop and execute comprehensive user acquisition strategies tailored to Ghanaian ex-pat communities in the US and Canada
- Own growth targets for assigned markets and optimize campaigns using data and insights
- Lead community-driven initiatives to build trust, awareness and advocacy for LemFi
- Organize and participate in local events, meetups and forums
- Build and maintain strong relationships with community leaders and grassroots partners
- Identify, negotiate and manage partnerships with relevant organizations and businesses to accelerate user growth
- Ensure partnerships deliver mutual value and measurable outcomes
- Conduct ongoing market research to understand user needs, behaviours and preferences
- Provide actionable insights to Product and Marketing teams
- Serve as the internal voice of the user, representing community perspectives in decision-making