About the Role
You'll own user acquisition targets for the Ghanaian diaspora community in the UK, working both online and offline to hit measurable growth goals. You'll travel across the UK every 2-3 weeks to represent LemFi at community events, expos, and partner meetings, turning your presence into pipeline. You'll build and manage a network of community leaders, grassroots organisations, and local partners, negotiating sponsorships and co-activations. You'll design and run acquisition campaigns tailored to the Ghanaian community, using data and AI-assisted insights to keep optimising against your KPIs. You'll act as the internal voice of the Ghanaian user, feeding market research and behavioural insights back to Product and Marketing. You'll identify and close partnership deals, ensuring every partnership delivers clear, tracked value, and you'll represent LemFi's mission persuasively across every channel and setting you operate in.
Requirements
- Proven track record in growth, sales, or marketing in a fast-paced environment
- Deep, genuine connection to the Ghanaian community in the UK
- Strong analytical instincts to read acquisition data and adjust quickly
- Experience building and managing community or partner relationships from conversation to signed agreement to live activation
- Self-directed and effective in a remote, field-heavy role
- Comfortable using AI tools for research, drafting comms, and surfacing insights (L2 minimum)
- Willingness to travel extensively across the UK, including occasional weekends
- Prior experience in fintech, remittances, or financial services targeting diaspora communities (nice to have)
- Existing relationships with Ghanaian community leaders, associations, or media in the UK (nice to have)
- Experience running or optimising paid digital campaigns alongside offline activation (nice to have)
Responsibilities
- Own user acquisition targets for Ghanaian diaspora communities across the UK
- Travel across the UK to represent LemFi at community events, expos, and partner meetings
- Build and manage a network of community leaders, grassroots organisations, and local partners
- Negotiate sponsorships and co-activations that drive measurable growth
- Design and execute acquisition campaigns tailored to Ghanaian communities
- Use data and AI-assisted insights to optimise campaigns against KPIs
- Synthesise market research, community feedback, and behavioural signals into recommendations for Product and Marketing
- Identify and close partnership deals with relevant businesses and organisations
- Act as a trusted brand ambassador for LemFi