About the Role
You'll own user acquisition and community presence across Canada, focused on the Nigerian, Ghanaian, East African, and Francophone African communities. You'll travel across the country to represent LemFi at events, build relationships with community leaders and local partners, negotiate sponsorships and co-marketing deals, and run data-informed campaign optimisation. You'll feed Product and Marketing teams a continuous stream of ground-level intelligence and lead local events and educational sessions that build genuine trust in LemFi's mission. You'll also serve as the internal voice of the Canadian diaspora user in roadmap and positioning discussions.
Requirements
- 5+ years in growth, sales, or marketing roles in fast-paced environments
- Deep, lived understanding of African diaspora communities in Canada — specifically Nigerian, Ghanaian, East African, and/or Francophone African corridors
- Proven ability to build partnerships and community relationships from scratch and turn them into measurable growth outcomes
- Strong analytical skills and comfort with dashboards and campaign data
- Self-directed operator experienced working remotely or in the field without close oversight
- Excellent communication skills
- Comfortable with frequent travel across Canada, including occasional weekends
Responsibilities
- Drive user acquisition across the Nigerian, Ghanaian, East African, and Francophone African corridors in Canada
- Travel across Canada to represent LemFi at community events, expos, and forums
- Build and manage a network of community leaders, grassroots organisations, and local partners
- Negotiate and activate sponsorships and co-marketing deals
- Run data-informed campaign optimisation using insights, acquisition KPIs, and AI-powered analysis
- Feed Product and Marketing teams a continuous stream of on-the-ground intelligence
- Organise and lead local events, meetups, and educational sessions
- Serve as the internal voice of the Canadian diaspora user