About us
Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution.
Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.
What you'll do
- Strategic Campaign Leadership: Develop and execute integrated brand marketing campaigns across online and offline channels, specifically tailored to crypto traders and investors.
- Business Alignment & Collaboration: Work closely with Product Marketing (PMM), Business Development (BD), and Sales teams to align marketing strategies with commercial goals. Translate complex trading features into compelling market narratives.
- High-Profile Activations: Plan and manage high-visibility brand activations, sponsorships, and industry events that enhance brand authority in the Web3 space.
- Market Intelligence: Analyze crypto market trends, competitor movements, and trader behavior to optimize campaign performance and identify new growth opportunities.
- Agency & Partner Management: Manage relationships with external agencies, KOLs, and media partners to ensure high-quality execution and ROI.
- Performance Tracking: Track campaign metrics (CAC, LTV, Engagement) and provide regular insights to senior leadership, adjusting strategies in real-time based on market volatility.
What you'll need
- Industry Experience: 5+ years of marketing experience, with at least 3 years in the cryptocurrency or blockchain industry. Priority given to candidates from top-tier exchanges or leading Web3 projects.
- Trading Product Knowledge: Strong understanding of crypto trading products (Spot, Futures, Derivatives, Earn). Prior experience in marketing trading-related features is a significant plus.
- Resilience & Adaptability: Proven ability to thrive in a high-pressure, ambiguous environment. You can make quick decisions amidst market volatility and uncertainty.
- Strong Business Sense: Ability to understand the P&L impact of marketing activities and collaborate effectively with revenue-generating teams (BD/Sales).
- Communication Skills: Exceptional communication skills in both Mandarin and English (fluent/native). Able to articulate complex ideas clearly to diverse stakeholders.
- Execution Excellence: Strong project management skills with a bias for action. You are a self-starter who can plan strategically and push projects to completion without constant supervision.
Why Bitget?
- Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges
- We are a global company with staff members from over 50 different countries and regions
- We are growing and looking for world-class ambitious talents to help us continue this journey
- We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe
- We offer competitive salaries and benefits
- Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!
If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!
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